Website Design & Development

Openthrive offers a range of services related to website design, redesign, development, and maintenance. Based on the clients’ issues, we also offer other customised services around – E-commerce development, Content management systems (CMS) development, Search engine optimization (SEO), Website maintenance and support, Website hosting and Digital marketing.

Our pricing varies according to the specific services and needs of the clients. Re/Designing and developing a fresh website from scratch may involve higher budgets. While website maintenance and support is offering on a monthly payment basis. We offer customized packages tailored to the budget and goals of our clients. Book a meeting to get a custom quote for your website development needs.

A website is one of the most important marketing tools for a business. Since B2C and B2B companies serve different segments of audience, their websites also need to be designed differently. However, both websites need to be visually appealing, informative and marketing oriented.

The buying process of the audience is an important factor while designing a website.
In B2C, the user usually make a purchase decision in shorter durations. The buying process has to be very smooth with minimum possible steps.
Whereas in B2B, the buying process is quite complex. A number of meetings and approvals take place before making a purchase decision. For that reason, a B2B website needs to have as much information as possible.

A B2C website needs to have a very catchy design. It need not be content-heavy as the user is not looking for a ton of information. The designer needs to play with the graphics and videos to make it more appealing. Basically, all the elements in a B2C website should together provide a smooth customer experience so that the user can make the purchase decision quickly.
The B2B customers are looking to get as much information as possible through the website. So, you need to have a strong content plan. The website design should be focussed less on the graphics and more on the content and information so that the user derives maximum value throughout the buying process. Since the B2B space has longer buying process, the website needs to have a lot of CTAs to capture the buyer contact details. The ultimate goal of a B2B website is to nourish the buyer with information and motivate him to take the purchase decision.

A website is meant for nurturing the users with information and ultimately generate more leads and increase conversion rates. If your website is not serving one of these purposes, it is time to redesign your website.

The online marketing space is very dynamic and ever evolving. Integrating newer marketing technologies on your website is very crucial to remain competitive. Redesigning your website from time to time is very important as it lets you explore new marketing channels to reach larger audiences.

According to most web agencies, you need to redesign your website once in every 2-3 years. Revamping your website lets you – rebrand your website, add more functionality, adapt new content strategy, enhance UI/UX, improve SEO ranking, drive more traffic and increase conversions.

It’s very important that your website is well-aligned with your overall business strategy. In order to ensure that, your website needs to be revamped regularly so that it speaks the language of the business.