Pillar Content Strategy For B2B
Random and unfocused content publishing can do more harm than good for everything you strive for – brand image, lead generation, SEO, and such.
This guide will give a direction to your B2B content strategy. So, follow along!
Here’s what you can expect from this short guide:
- Topic Cluster Methodology
- Building a pillar page
- Ungated Content
- Pillar Page Layout Tips
- Content Promotion
- HubSpot’s Content Strategy Tool
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