Random and unfocused content publishing can do more harm than good for everything you strive for – brand image, lead generation, SEO, and such.

This guide will give a direction to your B2B content strategy. So, follow along!

Here’s what you can expect from this short guide:

• Topic Cluster Methodology
• Building a pillar page
• Ungated Content
• Pillar Page Layout Tips
• Content Promotion
• HubSpot’s Content Strategy Tool