Being a completely B2B manufacturing company, they were not seeing results by traditional way of marketing. There were definitely challenges to face, but a lot was achieved.
RaySecur had great ideas, but their market reach was not enough to show their capability and get business
Then RaySecur decided to revamp their website and show the world about the possibilities in the space of security.
No tactics were working for them to convert visitors into customers because the right activities were not in place.
We, at Openthrive, as an Inbound marketing agency, joined hands with RaySecur to validate, collaborate and promote their products and services to the right audience.
A Website is the mirror of your Company. Everyone visits your website to explore your offerings at the first place. So, we did their website again with the right content and optimised design.
Before us, the people visiting their website weren’t actively browsing and responding, and hence RaySecur wasn’t able to achieve the goal they actually intended. Their website visitors were not converting.
And so, we did a complete audit of their website, and performed Conversion Rate Optimisation to increase the number of conversions of website visitors and leads into their customers. After which, the number of such conversions they get has increased by 321%.
Sales and marketing love Funnels, as they enable every prospect and lead to flow and take actions like magic. The inbound strategy including the marketing and sales funnel did serve our client well, and is still doing great. We started with understanding RaySecur’s prospects, their problems, solutions and their buying habits. We worked with modern and engineered inbound marketing strategy, that gave results from its core.
For RaySecur, we created several email campaigns with relevant landing pages to reach out to possible leads. And it helped them to gather engagement from the receivers. We designed every email sequence individually, no copy-and-paste stuff because we understand that each customer’s needs are different from others.
Our Outreach marketing goal has always been to reach out to the right people at the right time to tell about the brand story. It involves a plan that might embrace multiple channels through one person.
Our marketing automation service enabled RaySecur to market across channels, segment their audience, target them with personalized experience, save time and the results were tremendous, and still continue to be. Marketing automation helps sales and marketing teams to focus on customers rather than processes.
We helped RaySecur develop their own niche blog from scratch. RaySecur’s blog stands out as the best blog in their niche of mailroom security. We understand what their readers want, create useful data with statistics and figures, and inspired them to deliver new things instead of boring stuff.
RaySecur Newsletters were created with professional look using advanced tools, with ease of managing their database contacts. We strictly used efficient delivery platforms with high deliverability. Powerful reporting and analysis helped to get high level view of their campaigns.
We set up their CRM and helped RaySecur stay connected with their customers, streamline processes, save money, eliminate the use of a lot of manual work and improve profitability.
Data is everything in the modern seller’s world. RaySecur has high quality sales content on their website. We centralized all contents in one location, which enabled the salespeople to find these resources quickly. The process is now so well-defined that they we able to close deals with 10+ Fortune 500 companies, including top countries government agencies (can’t reveal the names for security reasons).
See, there is no shortcut to get success in a business, not even with inbound. However, there is a shortcut to get started on the journey today. Click the button below and we will be all ears.