Begin with- "Why" Should Someone Buy From You!
Nobody likes to be sold to! But they love the way they buy. Inbound marketing works on answering customer questions so they reach you for a solution every time.
“No, that’s not what I am looking for” is a frequent answer given by a prospect when you haven’t positioned yourself correctly. This can lead to closing in on a bad lead which is a waste of time and resources. Be sure to emphasize the “Why” to your prospect so you ONLY get the leads that are fit for your product.