RaySecur
Transformed B2B Marketing Engagement & Website Experience
System designed and built on HubSpot and WordPress.
Services Offered:
- B2B Marketing Solution
- HubSpot Solution
Industry
- Security
- Manufacturing
Location
- Westwood, Massachusetts, US
About The Client
RaySecur™ has developed breakthrough imaging technology based on millimeter waves. Our MailSecur™ systems provide real-time, 3D imaging to detect even the smallest threats – a vast improvement over traditional static 2D X ray scanning.
Challenge
RaySecur had great ideas and a brilliant product, but their market reach was not enough to prove its capability and get business. Here’s what it all looked like:
– Poor website engagement, with an unclear funnel
– Weak content on all channels, no strategy involved
– Low website engagement and conversions
– Manual management of marketing, leads, and sales
– Low market reach
Our Solution
This is an enterprise product that large companies would buy. So, taking the account-based engagement approach is the only important method that needs a mention. Additionally, below is an outline:
– Pushbound email strategy
– Marketing automation and funnels, along with niche blog
– Website audit, redesign and CRO
The Results & Impact
This was a complete transformation for RaySecur and it resulted not only in great numbers but also huge business opportunities.
– 10+ deals closed with Fortune 500 clients & governments
– 125% increase in the quotation request
– 321% leads to customers conversion
Having understood our complex product, Kamal and team made it possible. Our marketing system became smooth and clear."
Eric Giroux
CEO, RaySecur
