Case Study

Printrove is a dropshipping software platform for the on-demand printing of products for artists and entrepreneurs as ecommerce sellers. They can start their own custom merchandise brand with a series of product range and their own designs. People design & sell, while Printrove will print, pack and ship under ‘their brand name’, so it’s a whitelabel service. Printrove presents an amazing opportunity for anybody who wants to be an entrepreneur and loves to design creatively.

Problems That We Solved

Printrove has always had a great product team. However, they had a huge challenge to provide its customers the ease of doing business. Their old approach was a very generic social media marketing, which was not working as Printrove is a SaaS company. If you know the eCommerce industry in India, there are challenges like cost to the company, taxes, fulfilment, customer support, managing returns etc. But, that’s not it.

So What was the result?

Previously they were getting 3-5 leads in a week, and now they are able to get 5-10 leads everyday. That’s the power of inbound. If you have patience, commitment to stick to one path keeping space for experiments, inbound is for your business.

$0 Advertisement & Promotion

Website design and CRO

Printrove’s website was completely revamped, in terms of design, flow and content. This was not a one-day job or even a one-month job. Over months and months, with subtle modifications, their website grew with a proper structure and optimisation.

The best part was that they understood inbound very well, and had the determination to get on the journey.

The process started with their website development and a complete makeover of their website, and now they were delivering a different message that sounded more beneficial for their users.

What was the process

Inbound Strategy

Everything started from who are we targeting and where do they live. After that a robust inbound marketing tactics was built from ground and executed over the year. Now the result speaks itself.

Printrove’s approach throughout the website and channels became all about educating their prospects and customers. More and more information was included on their website on the right pages.

Marketing Automation

Printrove now has a very well-structured lead nurturing system in place. A single contact that enters into their system is caught and nurtured through personalised and activity-specific emails, so that either they become a customer, a subscriber, or a fan.

It made the system, efficient, frictionless and smooth transaction of conversion qualified leads from marketing to sales system.

Engagement & Email Marketing

Printrove newsletters were quick to catch attention and generate interest among their subscribers. Their email marketing got structured, and regular. Every update they had, every new feature on the platform, and every product launch, was being conveyed to their subscribers and customers promptly. The best part – people were replying to the marketing emails.

Engagement not only gives customers a reason to buy again, but also help them to increase their own business revenue with Printrove. Win-Win workflow.

Enterprises Sales Enablement

Things didn’t stop until marketing, Printrove had their sales system structured through the sales enablement on their CRM. Collecting data, taking the next steps, and getting people to become their customers even at a higher price became easier.

Behind a successful marketing campaign, there must be a great sales team. Printrove’s CEO Madhur and his team delivered more than expectation and we together made it.

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