The world is changing so do your users’ minds. Today a large number of B2B buyers make their purchase decisions based on the outlook of your website. This increases the importance of having a website that is trend-matcher and optimized at the same time.
Your website acts as a salesperson throughout its life – good or bad – up to you. It will help your potential clients find your business on the internet and also give a sense of visibility. You already know this!
If you want to make the best out of any online opportunities, then you need to make your website in line with changes in technology and design trends. An effective website will help you market your brand on social media and other forums. It is to be noted that website redesigning should not entirely mean that you have to change each and every element of your design and branding but to change the look-and-feel and the intelligence of your website.
6 Reasons Your Website Calls For A Change
While you find reasons not to revamp your site, here are eight reasons why you should get your redesign plans to take off the shore:
- Results Are Not What You Expect
- Look & Feel Seems Old
- Works Like Turtle
- Bad User Experience
- Not As Responsive As Before
- Needs A New Content Strategy
Let’s learn in more detail…
Results Are Not What You Expect
Is your website functional and pixel-perfect? Still, not getting the results you want? Then probably there is something at stake. Your website exists to build a customer base that is equally finding the value as you are.
If you aren’t happy with the results, then it’s time to redesign. Examine your site’s conversion rates i.e. visitor-to-lead and lead-to-customer. Typically, that may provide a clear idea of what you should not adjust upon. Before anything, answer these yourself to know:
- Do you have a call to action that inspires action?
- Does your landing page make them want to learn more about your brand?
- Is your site too text-heavy for people to understand?
- Does your site match your company’s voice?
Also Read: 6 Things Your B2B Website Needs
Look & Feel Seems Old
Another reason to invest in the website design is – your site’s look and feel. Just think of your website as your home. People that arrive get their first appeal impression of your brand. Does it signify that you’re modern and capable of delivering the required product? Or does it signify that you feature outdated elements and seeking things from the past? If the latter, redesign is a must.
Investing in the look and feel of the website is like renovating your home before sale. If you’ve freshly painted or made new fixtures then it is likely to convert better leads. It steers the same way for the visitors who will either get carried out or bounce back from your website. Before anything, answer these yourself to know:
- Do your guests pass more time on your website?
- Does your site convert visitors into customers?
- Do you timely update your products/services on the website?
- Does your website stand out from your competitors’?
Works Like Turtle
If any attribute in your website doesn’t work well, that’s another sure sign to invest in a new site. Fairly, this idea can take many forms and be manifested in different ways. Some of the major signs can be:
- The real content is buried inside the web pages
- Too much visual content consuming the whole space
- Links that lead to error or 404 pages
- The site is not mobile responsive enough
These are all the signs that call for a website redesign. It’s worth it for you to know if your site works right for you and your visitors. Also know:
- If you’re serving as an informational resource for visitors?
- If they’re finding what they need easily?
- If you’re able to make updates or changes to data on your own?
If any of the above answers are ‘no’, then the answer to whether you need a redesign every 2.6 years is a BIG YES.
Also Read: Need A Better Converting B2B Website?
Bad User Experience
If any of your users are having a bad user experience on your site then it is what will turn your sales down. So how often do you check what your competitors are doing? Research shows, people don’t pay enough attention until it’s too late. Well, the technology keeps evolving so should you.
Someone who tries to stay on top of trends is the one who understands users’ behaviour could move far ahead in the game. Always, perform detailed research and see what people in your industry are doing on their sites, in order to stay updated. Check new features they’ve implemented and what functionality provides the best experience to your users.
Growing your site is as important as your business, make sure you build and add additional features and functionalities when you don’t feel the need to redo the entire site.
Not As Responsive As Before
Back then, it was so easy for companies to maintain their desktop-only sites when people didn’t use mobile devices to shop or connect with their friends. Nowadays, people may access your site from a desktop, laptop, tablet or other variations of mobile devices. And, so they expect a seamless experience from all of these options.
With responsive web design, all content and pages will be flexible across all screen resolutions and devices. It is that, whether you view the website from any type of device, the content you see will be unified and easy to navigate despite the differing screen sizes.
Keeping your website responsive to all devices shall improve user experience and will translate into a positive perception of your brand and business. As when your customers are able to access your website easily on all platforms, they’re more likely to return to you resulting in a higher conversion rate in the future.
Needs A New Content Strategy
If you’re adding a thought to redesigning your website, then you’re halfway there. It’s likely that you have got a fair understanding of the web design and content strategy. Instead of having one massive goal of a website redesign, plan the change in bits and pieces. Later that, take an iterative approach to the plan and run it all in the cycle.
Having this approach can help you use the information you’ve gathered as a part of the inspiration. In other words, you’ll be well versed in the customers/users’ needs and know if they are met or not. You probably don’t notice the small changes until you visit any site on a frequent basis. Since you may not have a huge team to get you resources, be sure to have a purpose which solves the problem. Before anything, answer these yourself to know:
- Do you have all the answers you need for a redesign?
- Do you care your audience should consume fresh content?
- What does your audience expect in terms of content?
- Does your competitor also adapt a new content strategy?
Keep Your Website Relevant And To The Point
A good-performing website can play a crucial role in obtaining the ultimate goals of your business. Along with keeping your website useful in terms of providing them the right and adequate information on their queries, it is important to remain updated with trends and rich-featured to gain a competitive advantage. Such an approach makes your website sustained in the long run and also provides early results.
A good website represents your credibility. Hence, overlooking the timely requirements of it can cost you loss in revenues and customer retention rate. It takes regular care and maintenance to keep your website engaging and useful for your audience.
All that most of the customers look for in a website is relevance between what you have to offer and what they seek for. To establish that relevance you need a few tactics and elements to keep in mind. These ways of keeping your website relevant to your customers help you enhance your brand identity and sales.
Also Read: 6 Things Your B2B Website Needs
Minimal Web Designing To Upgrade Marketing
minimalism has gained space defining the needs of people not only in terms of their common lives but also when they explore things over the internet. They wish to stay on a website that seems more sophisticated with their page design.
The look and feel of such pages uses an apt utilization of whitespaces to put things in a free order. Whenever you visit a website with minimalistic layout design, you may experience a space to read information freely and understand how relevant that website is to your requirements. It helps your audience focus directly on your offerings rather than the highly attributed images, graphics and other components present on the page.
Among the leading companies, Apple is a well-known name to describe when it comes to minimalist web design. You may have seen some modern-age websites using black and white themes to present a simple but engaging look of pages. However, putting black & white is not mandatory to keep a minimalist look of your web pages but can also use pastel or other colors too.
It is recommended to use not more than three colors at a time. Smart web designing is to read and understand what your audience is more interested in.
Use Of Light-Weight & Simplistic Graphics, Illustrations
Large size graphics, images, videos and other visual entities may affect the page load time of a website. It directly harms the user experience of your website. To engage in fast and complete loading of webpages, the best approach is to reduce the weightage or size of files used in page development.
If you are using images to fill the space and trying to make your visitor focus more on designs and layouts, this approach may not always work or may also exhibit adverse impacts. Using images excessively may not increase user experience but damage the page quality in terms of loading speed, page performance and information delivery.
This may not be the case with videos as it is recommended to present your business by including interactive videos on your webpages. However this needs to be done in a way it does not affect the page loading adversely. Adding videos may enhance your website’s engagement dramatically. It may also help you sustain a higher customer retention rate.
To avoid any adverse impacts of adding videos on the webpages, developers can limit the size and resolution of videos to be added on the page. It is recommended to embed videos rather than setting them to autoplay.
Lazy loading is a trend most of the web developers are preferring to implement while creating webpages. It saves energy and reduces the load time of the pages by allowing them to load only when it is required. Hence, it eventually helps to strengthen your website’s SEO alongside.
Personalization is among the most popular and trending marketing techniques that helps businesses gain large-scale benefits. It results in large user engagement, builds credibility for your brand, hyped conversions, and high product value.
Starting from email marketing tactics to landing pages & interactive delivery of product information, all such aspects of personalization can boost an organization’s business growth. Facilitating the customers with a versatile range of contents can keep them stay longer on your website. With such an approach, the job of navigating them through a custom conversion funnel becomes easier. It may provide businesses with high conversion rates faster.
With personalization, you provide your audience with different channels to interact with your website and your services. Hereby, you can establish high credibility on your website which gets you more visitors on your website and other platforms you are present at.
Enhance Website User Experience With Web Caching
About 57% of the website users move away from the pages that take more than three seconds to load. Thus, making your website load faster is a crucial task to retain visitors. To tackle this issue, technology solution providers came up with the idea of web caching.
Web caching helps websites to decrease their page load time and increase their SEO strength dramatically. Since your page loads faster, it is eventual that most of the visitors take interest in checking out what’s conveyed through your webpages. Web caching is among the significant methods to stay relevant to the targeted audience.
Caching works by storing a replica file of web pages that comprise static content. The approach is based on reducing the efforts of the browser to reload the complete components from scratch even of the pages that are loaded several times on the same browser and indulge in the same page elements.
Web caching allows browsers to retrieve the last pages accessed on your website from a cache location instead of accessing it from the web server all through from the beginning.
Growth-Driven Design To Always Stay Fresh
Whatever we have discussed here so far would help you to keep your website sustained over a long period of time. But how do you keep it updated with the time-oriented updation in web design technology?
Modern-age website designers are using growth-driven design (GDD) to keep your website updated with time by implementing adaptive transformations to the standard redesign process. Instead of investing heavy resources at once, every three or four years, to re/design and develop, GDD helps you take tiny transformative steps every day, every week and every month.
The process works through the optimization of data to focus on more significant elements of the website such as content and messaging, personalization, user experience, conversion rate optimization, and stickiness. This process keeps your website fresh and relevant at all times.
Time for a Change
Whether your site is growing over the hill or simply isn’t performing as well as you like, it might be the time to finally revamp your website. Typically, everything has a ‘shelf life’ during which it is seen as new, functional, and convenient; later that one or more things just keep falling apart. Normally, the average time span should be 2.6 years; that is what we prefer.
The web is constantly evolving and if you’re not pacing with it, you’re bound to be left behind. Invest in building a new site not because you should, but also if you want to stay relevant and offer the best experience to the visitors.
Approaching a redesign may tend to delay, but once you give a thought behind you should definitely work on the ways amenable for the new. At the end of the day, redesigning and launching the developed site marks that you as a brand always work to improve. Your site will prove to be a living story about your brand, so make sure it’s implying the right one.
About Engagement Design
Every frame, every component, every call-to-action button on your website is a doorway to a loyal clientele. Engagement design covers the entire journey a prospect takes from a web page on your website through all the automation and goes deeper into your funnels. The goal of engagement design is to hook your lead and take charge of every component they view on your website. Optimize everything to increase engagement, and make sure they convert.
Talk to us today to discuss our Engagement Design Solution, to see how it can transform your website design for a deeper engagement.