Ready to shuttle into the market with your brand new website? With enormous amounts of blood, tears and sweat shed into the fabrication of the website; there are heaps of expectations that it needs to fulfill.
How do you ensure that? Do you have a checklist prepared? The racing beat of your heart before the launch says a lot. Are you still nervous?
Launching a website can be nerve-wracking. But you got to address every little detail with utmost sharpness. This will be your brand, a digital mirror of your company.
Reviewing your website and testing it appropriately is very important. Remember what you had anticipated from this new site? It is time to swing back to the initials, verify objectives and get the website live!
Why review and test?
How can you guarantee the effectiveness of something? By doing a thorough test of all the pinpoints – from the fundamentals to the most complicated ones.
The importance of testing and reviewing your website before launch cannot be stressed enough. But we would still like to elucidate factors that will make the intent more clear. Keep reading to find out more.
1. Meet performance targets as per the audience
What is the number of people you are expecting on your site? Large? Less?
No matter what number you have specifically targeted, it would help if you still were prepared to face 3x the decision.
Check properly if the website functions perfectly for any amount of traffic.
2. Seamless User Experience
Right from the inception of your site, the audience has been the center around which you have designed the site. If by any chance, you fail to deliver some standard user anticipations – then that might invite many troubles.
For instance – load time and page loads, keep a note not to disappoint the viewers.
3. Power of Dynamism
Reflecting on the changes of the interaction from users is a noticeable feature of dynamic websites. It is worthy of observation that you can miss out on potential leads due to a minute time-lapse here.
Are you willing to take the risk? It is strongly advised to check the latency rates across the designed interactions of the site.
4. Load exception handling for traffic
A crashing website is a big NO. You can never take the risk of hosting a site that would crumble when many people tune into the URL.
Worthy enhancements in the website can make it more equipped and help deal with good numbers of the audience.
5. Get rid of bottlenecks
Third-party extensions and additional features on the website can hinder its performance. Connection to the database, various media files, analytics tools, and addresses linked to the site should be checked.
Monitor and manage these bottlenecks in the web infrastructure. A last picture of the issues can save energy in the longer run.
6. Concurrent users the site can handle
It is almost a part of the web traffic. But addressing it separately has its vitality. There are times when you will implement some marketing strategy and get traction on your site.
Your site should be able to handle visitors at one time simultaneously.
7. Prompt changes with each release
It’s often overlooked and very easy to introduce a new feature that affects the site’s performance, and load testing should be in any regression test planning.
A review and test before the launch will save you from later hassles to tackle.
8. Web infrastructure to support volumes and business
Answering all the above doubts before the launch will be a huge relief. You can stay assured that your checklist is finally sorted, and you are ready to take your B2B brand to new heights.
Your target and vision will seem more clear after eliminating all fear factors and problem-inducing integrations.
Now that you have the panorama of the why’s to test the website before the launch let’s dive into all the things you need to do before going live.
1. Run a comparative test
Did you move from an old to a new website? If yes, then study the old site again. Check out the reasons for bringing a new site.
Did you fulfill those? Were you able to successfully fill in the loopholes of the old site? Make sure the answers are yes.
Safeguard the old data to weigh the performance of the new site. These metrics can serve as standards for you to draw the performance graph.
2. Loading Speed
Do not test your viewer’s patience. According to a survey, users spend about 10-15 seconds on a website. So if your site loads completely well in time, you will have more seconds to showcase your brand and product.
This is a point where you can enhance the load speed and get ahead of your competitors. Customize your files on the pages to speed the site up.
3. Optimized for Mobile
Earlier, people were very patient online visitors. They would pinch in to see small icons or sections of the webpage. Now things are opposite.
You have to customize the website so that it can be viewed appropriately across all devices. Verify if the images, videos, and forms are in alignment with the screens of devices.
Also Read: Mobile-First Website Design
4. Check hosted matter
Verify again if the website content is delivering your purpose. The CTAs should be very prominent, and the copies should be catchy. Is the written content easy to absorb? Are the visuals arresting enough?
Remember the thing about brand identity, ensure that it is present in every element on the page. The website should be able to represent your company to the last letter.
5. Pick your CMS (Content Management System)
The Content Management System for your website will be the most fantastic addition in arranging and organizing data on the site.
With the live website, you will have plenty of information and details to arrange. Never wait for the 11th hour to realize a necessity as per it. Choose a CMS that will do multiple things for you and ease your tasks.
6. Implement an SEO strategy
To get your business going, you need a better ranking of your site. The SEO ladder pretty much decides the number of visitors who will land on your website.
Use keywords throughout. Search for long-tail keywords. You can make your site more specific with such assistance. Target keywords that are high in volume.
A better rank, larger traction – just cannot be skipped.
7. An XML Sitemap
XML means ‘Extensible Markup Language’. It is a list of URLs that make a website. It contains the most important pages of your site.
In a nutshell, your content discovery rate on the internet will speed up. Therefore, your website will have a better rank and will be easily noticed by online visitors.
8. Compatibility check
Can you rely on a single browser? No, Because your audience uses tools of all kinds for their ease.
Also, keep a check on its overall functioning on several browsers. There are applications readily available for this purpose.
You might have deployed a few plugins to your website. A suggestion will be to run their compatibility tests – whether all function without any glitch.
9. Cross check all links
Links relevant to the context work well for the site. Broken links are a big-time parasite. They can suck out almost 88% of your visitors, as per a report.
So double-check links before hosting the site. A 404 error is highly undesirable and can alter your odds to massive failure.
10. Work on the Safety
A hacker attacks every 39 seconds in the United States. The safety of your site is in your hands. Installing an SSL certificate (Secure Sockets Layer) is the first step towards it.
Keep a backup prepared. And even after hosting, make sure to do regular backups. Use anti-malware software and always keep your site updated.
11. Check all the legal stuff
Trust us, it is the most tedious part of the job but extremely quintessential. Do not ever skip the legal angles of your website.
Go through the legal requirements as per the law of your land and do not miss out on the essentials – e.g., cookies.
12. Set up your Analytics
This tool will help you read the minds of your viewers. It has excellent outcomes in the long run. You can learn what your audience likes and incorporate those accordingly.
You will be ahead in the game to serve your consumers better. All you will have to do is stay consistent and cherish the results.
13. Check your conversion paths
Last but not least – double-check all your conversion paths. Proper implementation of landing pages, forms at all the right places is a must.
Post-launch of the Website
Now that the website is live – should you sit back tight? You have perfectly prepared for a battle that has just begun. After the launch is most of the work, keep track of the user experience of your website.
Tap the synchronization of the third-party plugins to keep problems at bay. Monitor the conversion paths and analytics to work on the enhancement scope of your website.
Always keep up with your SEO strategy and implement all your calculations to maintain your Google rank.
Check the list
The checklist all through this while has been quite comprehensive. It gives you more clarity about how to navigate through the stressful process of a website launch.
Everything has to be considered – audience, site’s performance, security, conversions, brand identity, among all the vital aspects. It is advisable to plan things before the launch.
Prevention is better than cure. A thorough review and test of the site can highlight some shortcomings that might have been missed otherwise.
Such issues will be addressed well in time, and you can host an ideally scrutinized site and switch to working tirelessly for the promotion and marketing.