Let’s go back to the pre-Visa era. There were no borders between countries, people could come and go anywhere. Someone would get noticed only when something unexpected happened. So, that time was almost 100% the “Kings & Queens” era. Then, how was marketing happening, can you guess? Do you think …
Imagining a character can be whimsical but not if the character is inspired out of a real-life person. A buyer persona needs the same amount of energy and attention as your other relationships. A successful relationship would be one in which you try and understand how the other person is …
Buyer Persona Development & Why You Should Do It Read More »
Building a content strategy and content creation framework is just ONE of the things an inbound marketer does. There is a sharp difference between telling the world you are great and letting your work speak for itself. The former is a great approach to register in the minds of people …
What Does An Inbound Marketer Do: A Peek Into Their Interesting Life Read More »
Things work better when we move ahead and take a few of our best old methods with us too. The funnel is the core of inbound marketing and it finds a place in the new Marketing Flywheel too. What is the Marketing Funnel What is the Marketing Flywheel Do the …
How To Combine The Funnel & The Marketing Flywheel? Read More »
There has been so much money invested in therapy sessions where people just want someone to actually listen to them. We are growing in a fast-paced digital lifestyle that is limiting a human of his/her fundamental needs or wants. Flywheel marketing works on the principles of Inbound that don’t just …
Keep Customer At The Centre Of The Marketing Flywheel Read More »
The Marketing Flywheel was conceived on the benign and thoughtful ideology of delighting and providing an experience. It has been only a while since the marketing flywheel has come into the picture. And, much like the analogy of it rotating faster with each push, it has already swept us off …
Things are better when they are moving in a circle, don’t you think? The earth revolves around the sun, the wheels take a car forward, the wheel spins a yarn, the clock hands decide time, and so many more circles that make life easier. The Flywheel Marketing concept is just …
“You can never go wrong by investing in communities and the human beings within them.” – correctly said by Pam Moore, is the basis of Inbound marketing. It suggests that we attract our audience with brilliant content and earn their trust in the process of engaging them and finally delighting …
Marketing Flywheel – What Happened To The Marketing Funnel Read More »
Let alone an agency, do you realize that you need some sort of marketing for your startup or company? Of course, you do! Whether you started solo or with a team, you completely understand that you’ll ultimately need customers to add fuel to the engine you started. Your customers help …
‘95% of the startups fail’ is not a real problem. The problem lies in the “Why” of it. Why do so many startups fail? I personally failed a lot of times, I can say, more than the years I have lived on this earth. But now I am successfully running …
10 Reasons Your Startup Will Fail & How You Can Save it Read More »