If Socrates was a modern marketer, his maxim would be “Know thy customer”. Knowing the personality of your customer – who they are, where they …
B2B Buyer Personas: The Why, The How, And The Who – With Exclusive Examples Read More »
Lead conversion It isn’t rocket science – businesses need customers to thrive. The more the customers, the bigger the business. Find the right customers, make …
Optimizing Lead Conversion Rate: A B2B Master Plan Read More »
After the huge blow served by COVID-19 on a global scale, commercial production, economic conditions and sales activities of B2B manufacturers had to take the …
Pandemic Survival: A Rise of a Downfall of B2B Manufacturing Firms Read More »
Marketing and sales have been the two most important players in the traditional business set up. However, with changing times, the setups also need to …
Why Marketing and Sales Alignment Should Be Your First Focus Read More »
Accounts Based Marketing or ABM is an end-to-end marketing focusing on turning particular contacts within an account into potential revenue-generating customers with the help of …
Predictive Analytics for Account Based Marketing – All Things Covered Read More »
Suicides, hunger, depression, lay-offs, deaths. COVID-19: This is a time that was never imagined to occur on the whole earth’s humanity altogether at the same …
Companies & Employees: A Rough ‘Tug-of-War’ In The COVID-19 Panic-Demic Read More »
Measuring B2B marketing results has changed today, just like the method of marketing has. From selling products using simple traditional ways to using online tools …
How To Measure And Report Account Based Marketing Read More »
Accounts based marketing uses a company’s sales and marketing resources likewise. It makes the combined teamwork upon every particular target account with personalized campaigns. Data …
Good Data For Account Based Marketing Is Like Oxygen Read More »
A Quick Insight On Named Accounts There has been a shift from direct marketing and lead chasing to named account marketing strategy. In the past, …
What Are “Named Accounts” In Account Based Marketing Read More »
B2B buyers like any other buyers are driven by secret desires. The driving force is usually to get the best quality at a nominal price. …
Ultimate B2B Buying Motivation – Quick Psychology Read More »