When we come across the word “business”, an instinctive image is formed in our minds. An image of a formal corporate set up with people dressed in suits and ties. There is a certain conventional and impersonal resonance in the entirety. It’s time to change this image as the businesses …
In the marketing world, a big or a game-changer idea is welcomed by all. Currently, B2B Account Based Marketing is that thing. It’s a comprehensive approach towards synthesizing the current marketing practices in B2B. Also, the effects of ABM for B2B are absorbed by other marketing departments in the process …
Reason Why Account Based Marketing (ABM) Is Highly Rewarding For B2B Read More »
Since the time digital marketing has made its way, the whole world of marketing has been turned upside down. A variety of ways emerged since the boom to attract customers online instead of the offline method. The basic instinct of marketing, however, has always been and always will remain about …
Let’s go back to the pre-Visa era. There were no borders between countries, people could come and go anywhere. Someone would get noticed only when something unexpected happened. So, that time was almost 100% the “Kings & Queens” era. Then, how was marketing happening, can you guess? Do you think …
Imagining a character can be whimsical but not if the character is inspired out of a real-life person. A buyer persona needs the same amount of energy and attention as your other relationships. A successful relationship would be one in which you try and understand how the other person is …
Buyer Persona Development & Why You Should Do It Read More »
Building a content strategy and content creation framework is just ONE of the things an inbound marketer does. There is a sharp difference between telling the world you are great and letting your work speak for itself. The former is a great approach to register in the minds of people …
What Does An Inbound Marketer Do: A Peek Into Their Interesting Life Read More »
Things work better when we move ahead and take a few of our best old methods with us too. The funnel is the core of inbound marketing and it finds a place in the new Marketing Flywheel too. What is the Marketing Funnel What is the Marketing Flywheel Do the …
How To Combine The Funnel & The Marketing Flywheel? Read More »
There has been so much money invested in therapy sessions where people just want someone to actually listen to them. We are growing in a fast-paced digital lifestyle that is limiting a human of his/her fundamental needs or wants. Flywheel marketing works on the principles of Inbound that don’t just …
Keep Customer At The Centre Of The Marketing Flywheel Read More »
The Marketing Flywheel was conceived on the benign and thoughtful ideology of delighting and providing an experience. It has been only a while since the marketing flywheel has come into the picture. And, much like the analogy of it rotating faster with each push, it has already swept us off …
Things are better when they are moving in a circle, don’t you think? The earth revolves around the sun, the wheels take a car forward, the wheel spins a yarn, the clock hands decide time, and so many more circles that make life easier. The Flywheel Marketing concept is just …