Automation has already become the buzzword in the business world. Instead of doing tasks manually, businesses rely on automated workflows. As easy as this sounds, companies get stuck with confusing technical setups. As for HubSpot, the all-in-one platform comes with complex features sometimes hard to follow up. The beginners get stuck often and look out for experts to help them. Openthrive is your solution to the most complex queries and a path to smooth functioning. It focuses on the three crucial factors for smooth HubSpot operations—HubSpot onboarding, development, and migration. Let’s dive deep into these areas to understand better.
HubSpot Onboarding: Move Forward With Systematic Beginnings
HubSpot onboarding refers to configuring the platform based on your businesses’ exact needs and familiarizing you with complex features. A successful onboarding ensures you reap results people keep talking about. The process involves a few sessions that walk you through crucial aspects of HubSpot.
“Is HubSpot onboarding something so complex that I can’t do it on my own?”
Even quick learners can take forever to get acquainted with every crucial aspect to accelerate their business. The multiple plans follow different features, limitations, and benefits.
You and your team will spend most of their time understanding complex features instead of making improvements based on HubSpot analytics.
HubSpot onboarding experts will smoothen your journey. Here is how:
HubSpot Onboarding With Openthrive
The experts at Openthrive will go through your business to define the goals, challenges, and possible solutions along with a set time frame. They will streamline your businesses’ current activities with HubSpot to implement the formed strategy. This will save you time and a great deal of confusion. Purchasing a premium plan is expensive; therefore, you must rely on experts to make the most of your investment.
Let’s now talk about the challenges experts at Openthrive will help you deal with and overcome.
- Migrating to a new platform and getting used to its working
- Ensure your data is rightly transferred to HubSpot and synced accordingly
- Reaping the benefits of the most powerful area of HubSpot—automation.
- To ensure you track your performance by receiving relevant and accurate data through HubSpot analytics
- Learn how you can use every available feature of HubSpot based on your businesses’ needs
- Helps you in creating the most important assets of your business—workflows, templates, pipelines, etc., based on your requirements.
- Make the most of your investment by utilizing HubSpot to the fullest
- Reduce your marketing and sales teams’ burden by understanding the manual tasks and implementing automation accordingly
But why should you trust Openthrive among a pool of companies providing HubSpot onboarding services?
- Openthrive has helped numerous businesses over the years. This experience ensures you trust a company with ample onboarding experience.
- We aim at diving deep into the current business scenario before proceeding. This analysis helps come up with a custom learning experience.
- We have divided the process into small and understandable steps for easy and practical implementation.
Designing and developing your website on HubSpot
Like any other CMS, HubSpot provides you with either designing your entire website from scratch or choosing from many available themes. For the former, one requires knowledge of HuBl—HubSpot’s custom coding language. Either you can gradually learn and implement, or trust experts acquainted with the same. But doing it on your own will only stretch the process. This is where solution partners like Openthrive will help you.
It helps you overcome the design limitations
Apart from choosing themes or templates for easy website design, you can browse HubSpot’s asset marketplace for inserting specific features and functions. Most businesses fail at finding the functionalities they need on their website. It’s easy when you are satisfied with the theme or template you selected. But for additions, you’ll definitely need technical help to assist you. Moreover, our experts are equipped with the coding knowledge that ensures exceptional page load speed and responsive design. We keep in mind the importance of a website that works well on every single device. With our existing knowledge of website designing, we avoid major B2B website failures.
Turns visitors into leads with an optimized UX
It’s crucial to develop a website that stands out amongst your competing websites. Our experts make the most of the available tools for designing or modifying your current website. They don’t rely only on themes. They create websites based on the information gathered about your business. Each page is designed to keep your visitors’ mindset into consideration, thereby ensuring they stay. You end up with an optimized UX that will speed up your lead generation process. Furthermore, they will acquaint you with the development process to ensure you can make any further additions if required.
Creating copy that converts
The experts at Openthrive realize the importance of compelling copy combined with exceptional website design. Our copy experts will provide tips to improve your existing content and help you capture instant attention. Furthermore, we will help you ensure that the tone of your website copy aligns with your industry.
Strategically inserting Calls To Action
Gone are the days when the “contact us” page was our only hope. Remember that every person is on a different stage in the buyer journey. Most of them wouldn’t make an effort to navigate to your contact page. It’s crucial to insert CTA’s that offer something of value to your target audience on different pages.
While designing your web pages, our experts will insert CTA’s depending on where your visitors stand in the buyer’s journey. Strategically inserting them is crucial to ensure you get relevant action. These calls to action will trigger visitors to download a free ebook, complete a form, free trial, etc.
Runs A/B testing for guaranteed results
Our experts aim at leaving you with a fully functional and performance-driven website. We focus on creating variations of web pages and run A/B tests. This helps us in analyzing which version reaped better results. A/B testing is increasingly important as a minor change can make the difference.
HubSpot Migration: undergo the process with minimum issues
So you have finally decided to switch from your current CMS to HubSpot. But is it really that easy?
Migrating to another CMS doesn’t necessarily mean your website ranks poorly on search engines. But undertaking the migration process without assistance might affect your top-ranking pages. It sounds like a nightmare, doesn’t it?
Migration specialists save you from the trouble of losing data and ranking on search engines. Not relying on a migration specialist leads to lost data, traffic, and substantial revenue. Most businesses rely on experts that turn the files into XML and import them to the HubSpot CMS.
The experts at Openthrive will recreate your existing website within the HubSpot CMS framework. Many things follow migrating a website, including structured URL, matching metadata, HTML markups, etc., to ensure your leads find you. If ignored, many errors will follow through, hurting your SEO in numerous ways. Connect with our experts immediately to understand the different steps included in our migration process in detail.
Before discussing how Openthrive helps you with website migration, let’s discuss why this process fails.
Why do most website migrations fail or suffer terrible challenges?
- Minimum to no knowledge regarding risks associated with migration
- No proper planning
- Not following a checklist that ensures you don’t miss out on anything
- No prior experience of website migration
With Openthrive, you will come across a systematic plan before the actual process begins. Now we will cover the same in detail.
Why should you trust Openthrive for HubSpot CMS migration?
Every website that solely handles the migration process deals with major and minor issues. We have seen websites struggling with the same. Let’s understand how our experts will undergo a smooth HubSpot CMS migration process.
Conduct deep website analysis
It’s crucial to understand various aspects of the existing website for a successful migration. Our team will assess the features, design, functionality, etc. This step ensures we handle all important data on your website cautiously.
The areas where we specifically put emphasis:
- Changes in current URLs
We carefully handle changes in current URLs as search engines must recognize your web pages through redirects. Your web page has to start from scratch and find its way to the top if done wrong. However, we try to avoid not undergoing any changes in the URL unless absolutely necessary.
- Discussion regarding your goals and challenges
Our team will thoroughly discuss to understand the goals you plan to achieve through website migration. Based on that, we curate a plan to proceed further.
- Different sources for collecting URLs
We use many data sources, including Google Analytics, SEMrush, Google Search Console, crawling through existing pages, etc., to identify all the URLs on the website. We ensure no pages of your website remain unturned.
- Identifying and managing top-ranking pages
We identify all the high-ranking pages during the analysis process. These pages are marked as a priority while undergoing the migration process.
- Testing the website before public launch
The website goes through a testing process to cover all important areas. We understand the importance of reviewing the new website before launch to avoid all possible mistakes.
- Monitoring sessions after website launch
We run our monitoring sessions after a successful website launch. These sessions identify the issues as soon as the website goes live again. All major and minor problems are immediately tackled. Due to this, our clients are highly satisfied with the entire migration process.
Connect with our HubSpot specialists today to discuss your challenges at any point in your HubSpot CMS.
Rely on trustable solutions partners like Openthrive for smoothly undergoing the three mentioned processes. It’s better to systematically handle the tasks from the beginning instead of facing troubles later. Save your time and effort by investing in the right set of experts in the field.