Congratulations! You’ve created your own startup. You’re excited, you’re overwhelmed, you’re driven—and you’re also wondering how you get the word out about your business to more people than just your friends and family.It’s one of the biggest conundrums for startups—generating buzz beyond the most intimate circle of your business. Especially when it comes to ideas that are revolutionary or out of the box, it can be even more difficult to get people to understand what you are and who you do.
For starters, you need to identify who your market really is. Who are the people who need your product or service—even if they don’t realize it yet? Then find out who those people listen to; those influencers can become a key part of your marketing campaign.
What other steps can you take in order to figure out the best steps to take your startup from new to established? This graphic can help.