Is marketing & sales funnel an old-school concept? Well, some businesses think so. They usually think it to be mechanical

Quality wins over quantity. Every time! When it comes to information, we know that there’s no shortage of it in

All set with your online venture? Are you looking out for better strategies? because – Sky is the limit. The

Picture this: You reach home early from the office and decide to make some pudding, calling up a few friends at

Sales techniques and marketing strategies have been evolving and prospering at a rapid pace since the last decade. Automation technology,

Lead generation, as important as it is, is only a part of the bigger picture of business growth. To make

Until Covid-19 struck we were not a big fan of working from home. The pandemic forced us to send our

If Socrates was a modern marketer, his maxim would be “Know thy customer”. Knowing the personality of your customer –

Lead conversion It isn’t rocket science – businesses need customers to thrive. The more the customers, the bigger the business.

Marketing and sales have been the two most important players in the traditional business set up. However, with changing times,

Accounts Based Marketing or ABM is an end-to-end marketing focusing on turning particular contacts within an account into potential revenue-generating