If Socrates was a modern marketer, his maxim would be “Know thy customer”. Knowing the personality of your customer –

Marketing and sales have been the two most important players in the traditional business set up. However, with changing times,

Accounts Based Marketing or ABM is an end-to-end marketing focusing on turning particular contacts within an account into potential revenue-generating

Measuring B2B marketing results has changed today, just like the method of marketing has. From selling products using simple traditional

Accounts based marketing uses a company’s sales and marketing resources likewise. It makes the combined teamwork upon every particular target

A Quick Insight On Named Accounts There has been a shift from direct marketing and lead chasing to named account

B2B buyers like any other buyers are driven by secret desires. The driving force is usually to get the best

A business buyer is 5 times more likely to have personalization expectations than an average consumer, as per one of

Manufacturers! Build up your client base with ABM. A big chunk of sales in manufacturing business depends on high-value customers.

Marketing is a vast industry that is ever-expanding. Just when you think there’s no other way you can tackle a

When we come across the word “business”, an instinctive image is formed in our minds. An image of a formal

In the marketing world, a big or a game-changer idea is welcomed by all. Currently, B2B Account Based Marketing is

Since the time digital marketing has made its way, the whole world of marketing has been turned upside down. A

Let’s go back to the pre-Visa era. There were no borders between countries, people could come and go anywhere. Someone