Are you competing against the online biggies? Still struggling to engage your prospects despite a kickass web infrastructure? Maybe it is time to check on an essential marketing strategy that you might have been doing wrong.
Landing Page is a powerful tool that marketers have been using to amplify their conversion rates. It has a completely different aim than that of your website homepage or product/service pages. A landing page is visitor-specific and is backed with ample conviction to drive potential leads into your funnel.
Have you been using it to your advantage? If not, we have a list of suggestions that will assist you in rectifying most of the factors that you have been overlooking. Keep reading to find out.
1. Catalog Your Consumer Pool
You put out ads and campaigns across different platforms to fetch leads. It is important to understand that a set of audiences directed from one source has some anticipation before coming to your landing page. For instance, visitors from your ad on Facebook and people from your carousel on Twitter will not necessarily expect the same deliverable.
It is a calculated move to create distinct landing pages for various prospects. Your target audience should find the connection between what drove them to you and what you are presenting them with.
2. Binding Relevance
Now, your prospect has been baited and brought to the penultimate stage. Do not cast a page irrelevant to his driving factor. Maintain the fluidity of his journey.
Your social media campaign and your landing page should be very closely related. The landing page should have compulsory overlapping features.
Some indispensable elements are – your brand logo and coinciding color scheme. The absence of these details may compel him/her to take a sharp U-turn. To prevent this, match your ads and post-click landing pages. Keep the brand consistency evident.
3. Address Their Query – Deliver Aptly
What steered a person to your landing page? Was it a question he was curious to find answers to?
It is of utmost importance to answer his doubts. One look at your page and his query must be quenched. This is one key area that most businesses ignore or forget about. An unsatisfied prospect might not just decrease your conversion count but also carry back a negative impression.
How to avoid that? Answer him first. Your top priority should be to create a landing page that sufficiently satiates his interrogation.
4. Catchy Headlines
When done right, first conversations work like a charm. Don’t you agree? Similarly, your first text on the landing page should be highly arresting.
- What is the one thing that your lead should catch on first?
- What should be the first detail to catch his glimpse?
It is your headline that will push them further to read about your purpose.
Keep your headline short and power-packed, because less is always more. Crisp and persuasive – rounds up the headline of your landing page.
5. Create A Captivating Copy
The content of your landing page is vitally crucial in getting you high engagement and strong conversions. It is the weapon you use to put across specific details about your product or service.
Readers often skim through text on post-click pages. It becomes a greater responsibility on your part to plunging the reader into absorbing information about your brand.
Format to soothe the visitor’s eyes. Few tips can be used:
- short sentences and paragraphs
- highlighted text
6. Highlight The Benefits
Ever came across feature-benefit selling? This has been found by far the most effective of strategies to pitch your brand. In your landing page, lay special emphasis on how you present your service.
Rather than focusing totally on the features, you have to convince your buyer that subscribing to your company will eliminate his current pain points. The copy of the landing page should be more about the customer, how he will benefit – that’s what will get you a conversion super quick.
7. An Enticing Offer
If you feel that your copy is insufficient in compelling the visitor to click on that “buy” button, you would want to make an alluring offer. Bribe the prospect with a free trial, enable a one-time free demo, or fix up a 30-minute free consultation.
This will serve as a great conversation starter with your potential customer. Keep offers for a limited duration to indicate urgency and secure your consumer right there.
8. Talk About Guarantee On Your Commodity
With multiple foul practices around us, it is natural for people to be skeptical about online purchases and offers. Allay their fear and comfort them into believing you. Give them the trust signal.
Reassure that they are investing in safe practices. Put forward ideas like “Money-back guarantee” and “Guaranteed Results” to sway them in. Your confidence about your commodity should go down well with the prospects. That will be vitally instrumental in locking customers.
However, do not give fake guarantees and promises. It’s always better to stay clear and true to your buyers.
9. Keep Aligned To Certain Design Principles
The design and visual appeal of your landing page hold immense power. You can either make it or break it just by the look of your landing page. There are some important pointers to be mindful of while curating your landing page.
- Spacing – Appropriate spacing on your page is too essential a point to be neglected. Your landing page should neither be crammed with data nor be too empty – it should hit just the right amount of content on display.
- Colors and Fonts – Stick to your brand guidelines. It always works.
- Sizing – As already pointed out, highlight areas you want users to focus on. Use different sizes of text. Bolden text that should not escape the audience’s eyes.
10. Use High-Quality Relevant Images And Visuals
Landing pages should be very interactive. Using suitable images and videos on your page can increase conversions by 86%.
You can bring some icons and infographics into play. The motive will always be to help the user understand you more clearly and get convinced.
Also Read: What Is Engagement Design & Why You Need It
11. Cut Back On Scroll Limit
Nobody likes to scroll through a tedious length – unless you are trying to test one’s patience. On average, a visitor will spend just 8 seconds on your landing page. If you plan to eat away more than 50% of his time by traversing the length of your page, you will surely lead him away.
Keep your matter condensed. Use variations of conversation tools like text, images, and videos. The variety will minimize the scroll for potential buyers.
12. Ask For Minimum Details
When your lead finally turns into your offer and has finally decided to give you a chance, make it count. Avoid mistakes like asking him to fill an exhaustive form. Patience is the key. Do not let it unlock doors for him to leave.
Ask for minimal information like name, email address, and contact details. As per studies, if your form has more than 7 fields your conversion rates start to drop. Design your landing page on a need-to-know basis.
13. F Pattern Glance
It has been concluded after several surveys that readers read any content in an “F Pattern”. A smart marketer highly embeds the F pattern payout for his landing pages. It is the foundation of visual hierarchy. You have to design the landing page in the same way as your viewer’s glancing pattern.
The most important data goes on the top. The subsequent matter is aligned as per the weightage of the substance. The strategy is to bring significant areas to the user’s attention without depending on luck.
14. Well Built CTAs
The CTAs (call-to-action) on your landing page play a dominant role in securing prospects and leads. Your conversion stands one click away from you. How do you induce him?
- Make your CTAs stand out. Use contrasting colors to provoke a reaction.
- The text on CTAs is equally essential. How to not sound monotonous? One way is to make the tab text about him. Convey that he is a click away from an amazing experience.
- The size and location of CTAs need to be paid equivalent heed. Finalize one that suits the best as per the landing page.
15. Make It Responsive For Various Devices
A majority of your traffic has come across your page via their mobile phones. It is only wise to cater especially to such a large number of viewers. Optimizing your landing page for users accessing it through many different devices is necessary.
Gone are the days when customers zoomed and swiped to access information. The tables have turned. Now you have to design your page that fits “any” screen. Your content should be readable, images and videos should pop out effectively.
16. Loading Speed
How many times have you switched back when a page took more than a millisecond to load? We do it more than often. Your lead is no different. Testing his patience, as stated, might be the worst idea. It will backfire enough to crumble your numbers.
The faster your page loads, the better impression it creates. Use a lighter framework to boost the speed. Remove files of larger sizes or find a way to reduce them effectively.
Page load speed greatly determines your landing page experience. Use it to your advantage.
17. Avoid Adding Inside Links
Now that your prospect has reached your landing page, eliminate all such factors that can drive him away. Avoid unnecessary navigation throughout the page. Keep a clear idea of the entry and exit points from your landing page. Limit the CTAs for definite purposes.
Adding a source of distraction to your converting and final pitch will turn your results upside down. Play your best.
18. Testimonial To Build Trust
As buyers ourselves, we bank on others’ experiences before investing money in something. It strengthens a greater trust in the service and feels worthy of a chance.
Testimonials on your landing page reduce risks on your prospect’s part. Attach simple and genuine reviews to gain their trust. Keep it simple enough to blend with the overall aesthetic of the page. Do not upload lengthy testimonials – pick the most striking things out of a review and use it to show up.
19. A/B Testing
Testing your landing pages is extremely important to find if things will work as planned. More than 44% of companies devise A/B testing to analyze the scope of improvement.
It is one of the most effective steps to check responses and come up with alternatives that might deliver better. Subsequent and frequent testing will assist you to finalize the best version of your page – one that can fetch maximum attention and conversions.
20. A Chronological Order
Nothing creates a better impact than a robust sequence. Your landing page will churn out maximum results when the conversation between your user and the page follows the order you want to weave.
Benefits – Offers – Testimonials – narrow down on one course and your things will fall in place. A planned chronology will render a smoother experience and better chances of conversion.
21. Conclude With A Thank You Page
Of course, the Thank You page comes after your prospect takes the action you want on the landing page. But, we can’t leave it out while talking about landing pages! They are always together.
Expressing your gratitude to your viewers is a humble gesture that is highly appreciated. Conclude your pitch on the landing page with a sweet Thank You page. A display of etiquette and manners is not harmful.
Don’t just thank – express! This can add a sentimental touch, can initiate a future relationship, and render a good level of audience satisfaction.