Marketing and sales have been the two most important players in the traditional business set up. However, with changing times, the setups also need to change. With the advent of technology and growing consumer awareness, the lines between traditional marketing functions and sales teams are blurring. Organizations cannot afford to …
Why Marketing and Sales Alignment Should Be Your First Focus Read More »
Accounts Based Marketing or ABM is an end-to-end marketing focusing on turning particular contacts within an account into potential revenue-generating customers with the help of sales-marketing alignment. It requires a careful analysis and filtering of the available data to be able to sift through all the accounts and zero-in on …
Predictive Analytics for Account Based Marketing – All Things Covered Read More »
Suicides, hunger, depression, lay-offs, deaths. COVID-19: This is a time that was never imagined to occur on the whole earth’s humanity altogether at the same time. For the business world, it’s a pushback! Most of the companies around the globe run on foot, and they’re 110% shut. Even the companies …
Companies & Employees: A Rough ‘Tug-of-War’ In The COVID-19 Panic-Demic Read More »
Measuring B2B marketing results has changed today, just like the method of marketing has. From selling products using simple traditional ways to using online tools to measure and report account based marketing, the face and shape of marketing have shifted or rather evolved through the years. No matter how many …
How To Measure And Report Account Based Marketing Read More »
Accounts based marketing uses a company’s sales and marketing resources likewise. It makes the combined teamwork upon every particular target account with personalized campaigns. Data for account based marketing plays an extremely important role in preparing these intended campaigns. Hence, ABM differs from traditional B2B marketing which operates by directing …
Good Data For Account Based Marketing Is Like Oxygen Read More »
A Quick Insight On Named Accounts There has been a shift from direct marketing and lead chasing to named account marketing strategy. In the past, marketers, and sales folks would concentrate on chasing leads thinking it to be the best strategy for increasing sales. However, the leads followed are generally …
What Are “Named Accounts” In Account Based Marketing Read More »
B2B buyers like any other buyers are driven by secret desires. The driving force is usually to get the best quality at a nominal price. But there are other factors too. Some are quantifiable factors while others tend to be more emotionally relatable. For example, some buyers prefer to maintain …
Ultimate B2B Buying Motivation – Quick Psychology Read More »
A business buyer is 5 times more likely to have personalization expectations than an average consumer, as per one of the State of Marketing Reports, published by the Salesforce. But, as marketers, it can become truly difficult to provide personalized marketing efforts to decision-makers who are more in groups than …
10 Highly Effective Account Based Marketing Strategies Read More »
Manufacturers! Build up your client base with ABM. A big chunk of sales in manufacturing business depends on high-value customers. ABM for B2B manufacturing companies is the key marketing strategy that focuses on identifying accounts (i.e. companies) that match your ideal clients and targeting the key decision-makers at those companies …
Account Based Marketing (ABM) For B2B Manufacturing Companies Read More »
Marketing is a vast industry that is ever-expanding. Just when you think there’s no other way you can tackle a situation, two (or maybe more) new techniques will pop in the market. This is the reason why the marketing industry has been thriving for so long. Now when it comes …
12 Benefits of Account Based Marketing That’ll Push You To Get Started Read More »