Marketing and sales have been the two most important players in the traditional business set up. However, with changing times, the setups also need to …
Why Marketing and Sales Alignment Should Be Your First Focus Read More »
Accounts Based Marketing or ABM is an end-to-end marketing focusing on turning particular contacts within an account into potential revenue-generating customers with the help of …
Predictive Analytics for Account Based Marketing – All Things Covered Read More »
Suicides, hunger, depression, lay-offs, deaths. COVID-19: This is a time that was never imagined to occur on the whole earth’s humanity altogether at the same …
Companies & Employees: A Rough ‘Tug-of-War’ In The COVID-19 Panic-Demic Read More »
Measuring B2B marketing results has changed today, just like the method of marketing has. From selling products using simple traditional ways to using online tools …
How To Measure And Report Account Based Marketing Read More »
Accounts based marketing uses a company’s sales and marketing resources likewise. It makes the combined teamwork upon every particular target account with personalized campaigns. Data …
Good Data For Account Based Marketing Is Like Oxygen Read More »
A Quick Insight On Named Accounts There has been a shift from direct marketing and lead chasing to named account marketing strategy. In the past, …
What Are “Named Accounts” In Account Based Marketing Read More »
B2B buyers like any other buyers are driven by secret desires. The driving force is usually to get the best quality at a nominal price. …
Ultimate B2B Buying Motivation – Quick Psychology Read More »
A business buyer is 5 times more likely to have personalization expectations than an average consumer, as per one of the State of Marketing Reports, …
10 Highly Effective Account Based Marketing Strategies Read More »
Manufacturers! Build up your client base with ABM. A big chunk of sales in manufacturing business depends on high-value customers. ABM for B2B manufacturing companies …
Account Based Marketing (ABM) For B2B Manufacturing Companies Read More »
Marketing is a vast industry that is ever-expanding. Just when you think there’s no other way you can tackle a situation, two (or maybe more) …
12 Benefits of Account Based Marketing That’ll Push You To Get Started Read More »