Marketing and sales have been the two most important players in the traditional business set up. However, with changing times, the setups also need to change. With the advent of technology and growing consumer awareness, the lines between traditional marketing functions and sales teams are blurring. Organizations cannot afford to …
Why Marketing and Sales Alignment Should Be Your First Focus Read More »
Accounts Based Marketing or ABM is an end-to-end marketing focusing on turning particular contacts within an account into potential revenue-generating customers with the help of sales-marketing alignment. It requires a careful analysis and filtering of the available data to be able to sift through all the accounts and zero-in on …
Predictive Analytics for Account Based Marketing – All Things Covered Read More »
Suicides, hunger, depression, lay-offs, deaths. COVID-19: This is a time that was never imagined to occur on the whole earth’s humanity altogether at the same time. For the business world, it’s a pushback! Most of the companies around the globe run on foot, and they’re 110% shut. Even the companies …
Companies & Employees: A Rough ‘Tug-of-War’ In The COVID-19 Panic-Demic Read More »
A Quick Insight On Named Accounts There has been a shift from direct marketing and lead chasing to named account marketing strategy. In the past, marketers, and sales folks would concentrate on chasing leads thinking it to be the best strategy for increasing sales. However, the leads followed are generally …
What Are “Named Accounts” In Account Based Marketing Read More »
B2B buyers like any other buyers are driven by secret desires. The driving force is usually to get the best quality at a nominal price. But there are other factors too. Some are quantifiable factors while others tend to be more emotionally relatable. For example, some buyers prefer to maintain …
Ultimate B2B Buying Motivation – Quick Psychology Read More »
A business buyer is 5 times more likely to have personalization expectations than an average consumer, as per one of the State of Marketing Reports, published by the Salesforce. But, as marketers, it can become truly difficult to provide personalized marketing efforts to decision-makers who are more in groups than …
10 Highly Effective Account Based Marketing Strategies Read More »
Manufacturers! Build up your client base with ABM. A big chunk of sales in manufacturing business depends on high-value customers. ABM for B2B manufacturing companies is the key marketing strategy that focuses on identifying accounts (i.e. companies) that match your ideal clients and targeting the key decision-makers at those companies …
Account Based Marketing (ABM) For B2B Manufacturing Companies Read More »
Marketing is a vast industry that is ever-expanding. Just when you think there’s no other way you can tackle a situation, two (or maybe more) new techniques will pop in the market. This is the reason why the marketing industry has been thriving for so long. Now when it comes …
12 Benefits of Account Based Marketing That’ll Push You To Get Started Read More »
When we come across the word “business”, an instinctive image is formed in our minds. An image of a formal corporate set up with people dressed in suits and ties. There is a certain conventional and impersonal resonance in the entirety. It’s time to change this image as the businesses …
In the marketing world, a big or a game-changer idea is welcomed by all. Currently, B2B Account Based Marketing is that thing. It’s a comprehensive approach towards synthesizing the current marketing practices in B2B. Also, the effects of ABM for B2B are absorbed by other marketing departments in the process …
Reason Why Account Based Marketing (ABM) Is Highly Rewarding For B2B Read More »