Measuring B2B marketing results has changed today, just like the method of marketing has. From selling products using simple traditional ways to using online tools to measure and report account based marketing, the face and shape of marketing have shifted or rather evolved through the years. No matter how many …
How To Measure And Report Account Based Marketing Read More »
Accounts based marketing uses a company’s sales and marketing resources likewise. It makes the combined teamwork upon every particular target account with personalized campaigns. Data for account based marketing plays an extremely important role in preparing these intended campaigns. Hence, ABM differs from traditional B2B marketing which operates by directing …
Good Data For Account Based Marketing Is Like Oxygen Read More »
Let’s go back to the pre-Visa era. There were no borders between countries, people could come and go anywhere. Someone would get noticed only when something unexpected happened. So, that time was almost 100% the “Kings & Queens” era. Then, how was marketing happening, can you guess? Do you think …
‘95% of the startups fail’ is not a real problem. The problem lies in the “Why” of it. Why do so many startups fail? I personally failed a lot of times, I can say, more than the years I have lived on this earth. But now I am successfully running …
10 Reasons Your Startup Will Fail & How You Can Save it Read More »