Why You Should Revamp Your B2B Website Every 2.6 Years (Report)
Trends change, people change. And of course, the way the people in your target audience make B2B purchases also change. It’s a bold idea to not touch the website for five years and think about the reasons why it’s not contributing to your marketing & sales efforts.
Well, bold, but not a beautiful idea. A research by Orbit claims that every B2B website must go through the design revamping cycle every 2.6 years. Strangely accurate!
Remove Obstacle & Friction From Your B2B Website’s Design & Engagement Flows
A company’s marketing and sales teams are so intertwined, interconnected, and interdependent on each other – one cannot function well without the other. And yet, these two find it most difficult to work together. Inefficient systems, insufficient tools, and ineffective communication only add more fuel to the fire.
Disengagement inside your organization is disengagement between you and your customers. When your internal processes are not in line, external results are hard to come by.
From low conversions to low returns on investment, demotivated employees to uninterested customers, massive budget cuts to large-scale layoffs – friction between how your business works, looks, and functions can have increasingly disastrous consequences.
In today’s modern digital business space, getting your business to a frictionless start begins with a great website – one which fulfills all the basic requirements that your B2B prospects subtly crave for.
Where Does Your Website Stand?
Engagement Design Insights
Picture this: You reach home early from the office and decide to make some pudding, calling up a few friends at home. But unfortunately, you have
Sales techniques and marketing strategies have been evolving and prospering at a rapid pace since the last decade. Automation technology, data availability, and online advertising
The world is changing so do your users’ minds. Today a large number of B2B buyers make their purchase decisions based on the outlook of
With the meteoric shift in users looking out for information online, small and established – businesses of all sorts have taken it virtually. Content is